Tuesday 24 February 2009 D&AD Concept - Advise

Had a talk to John about my Proton vs. Proton Pro Boxing Trailer Concept. We agreed that it would not be gender equal to use a boxing match.
I am happy with the basic of the concept so I’ll have to find a new way of portraying the Proton vs. Proton characters.

I think the idea of two tiny entities capable (through the power of the LHC) of creating enough energy to light up Britain is something that 8 – 14 year olds can relate too.

Kids are interested in sport, music, electronics, video games, food.
I have to relate their interests.

D&AD 3 Alternatives - Concept Three


PROTON Versus PROTON

Style:
PRO BOXING MATCH OR WREASTLING MATCH ADVERT

Plot:
Voice over would introduce the main event the collision of Protons in the LHC. Collisions occurring faster than the speed of light.




Software:
DISCREET COMBUSTION
3D MAX
AFTER EFFECTS

D&AD 3 Alternatives - Concept Two


Grime / Urban Music Video in which the physics of Black Holes is explained.

Visual Style: 2D Animation

Software:
Flash CS3 (Animation)
Logic Pro 8 (Audio)

Music Style

D&AD 3 Alternatives - Concept One

Concept One:
BACK TO THE FUTURE feat the LHC (Large hardon collider)


Software : 3d Max / Flash
Style : 30 Movie trailer

Replicate movie scene

TIME TRAVEL / LHC
The car used in the film would be upgraded and represent the LHC Machine.
“Wait till this baby builds momentum, were gonna see the fundamental nature of matter hit the fan.."

Characters
Mad Scientist
Marty MacFly
Each character will be 3D generated.

Plot
Car disappears and creates Black Holes which are explained through a Flash Education Animation.


Wednesday 11 February 2009 D & AD Awards


Researched Michio Kaku, Stephen Hakins explainations of Black Holes and Time Travel.
Reseached the Large Hadron Collider on the BBC website.
http://news.bbc.co.uk/1/hi/sci/tech/7604293.stm
http://www.youtube.com/watch?v=rk8Vr00EBHA
http://www.youtube.com/watch?v=EOi0xA9GvX8

www.sciencemuseum.org.uk
www.sciencemuseum.org.uk/antenna/bigbang
en.wikipedia.org/wiki/Black_holes
public.web.cern.ch/public
dandad.org/studentawards09

Design Ideas
Got one example of how I could handle the Craft Animation brief.
http://news.bbc.co.uk/1/hi/sci/tech/7543089.stm
This demonstrates one technique.
Voiceover
Flash Educational Animation

This would not be my first choice but I think it could be an idea to incorporate some education diagrams into my final animation.






http://www.bbcmotiongallery.com/Customer/index.aspx

Taken form BBC website use of plain white bold text with video. Text still relates to the video and overall design through the text positioning.

Interactive Demo

Today we did a demo of our Interactive Project.
Points:
Golden mean - Got an example of how it worked in an interface.
Random function - Jack Hughes explored the not so random term random.

Gaming Terms
Negative Feedback - Example: Football Match - If an extra player is awarded to the team that score this is negative feedback as it would mean this team would have a greater advantage of wining the match.
Negative Feedback - Example: If an extra player is awarded to the team that concede a goal this is negative feedback as it would mean this team would have a greater chance equalling the match and so prolonging the match.

Tuesday 10 February 2009 D&AD Awards Brief with John Clamp

Today we had our first class with John Clamp (a Programme Area Leader for Digital Arts & Photography). He gave us a thorough introduction into the D&AD Awards Brief and let us knows a brief history of the completion and its status as a now internationally recognized design platform.
After the presentation he talked to each of us individually.
I think I am going to try the
Craft –Animation Brief for the Science Museum
Create a short animation (no more than 90 seconds) that will capture the imagination of 8-14-year-olds, taking the bizarre, wonderful, non-existent existence of the
black hole as your starting point.


The main challenge in this brief is the fact that its target audience is 8 -14 year olds.

One to one points
• Treat the brief as a 30 sec advert or Science Museum Exhibition intro.
• Look at the technology driving the idea
• Why do kids find this subject boring?
• What is a black hole? What is the science behind it?
• Difficulties of teaching science to 8 – 14 year olds.